At a time when markets and consumers' enthusiasm for fast fashion products seems to be slowing down, companies and brands are adopting a new, greener, more sustainable business awareness.

The commitment to respect for the environment takes different forms, either through the reformulation of its production processes or through the incorporation of recycled raw materials in its products.

To this end, companies must be technologically advanced and creative in order to achieve a commitment towards sustainability, while offering economically viable and attractive solutions to consumers.